Digital Entrepreneurship


Program Synopsis

Aligned with global consumption trends, Malaysia’s e-Commerce market size is projected to grow at 15.32% compounded annual growth rate; from 2021 to 2025 to reach over US$11 billion by 2025. This amazing growth prospects and shift in consumer behaviours will enable entrepreneurs to expand businesses domestically and internationally.

The program designed by SEGi College Subang Jaya (SEGi University and Colleges) in collaboration with KRU Masterclass will cater to the needs of today’s digital marketing by providing the trainees with an in-depth approach to prepare them in becoming more effective in implementing digital marketing strategies, content creation and to gain competitive advantages. It also will equip the trainees with required industry knowledge and skills to face challenges towards becoming a global digital entrepreneur.


Program Modules

8 modules — 61 topics — 8 months of studying. The course takes place on week days, with an online worldwide broadcast. All classes are held live with the opportunity to ask your questions. If you miss a lesson, you can view its recording in your personal account.
-Advertising Principles
-Content Creation
-Brand Management
-E-Commerce Strategy
-Introduction to E-Marketing
-Live Stream Production
-Marketing Strategy



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