Having client oriented mindset and trained professionals are no longer just a necessity for big organizations but is also expected from personnel at small and medium enterprises. Acquiring and retaining clients will continue to be a priority as more and more businesses offer upgraded client experience through higher standards of professionalism, convenience, reliability, quality and trust assurance as deciding factors for winning clients instead of just price alone.

Opportunities for data scientists — one of today’s hottest jobs, are rapidly growing in response to the exponential amounts of data being captured and analyzed. Companies hire data scientists to find insights and to solve meaningful business problems. It is beyond a doubt that data science in an integral part of our daily lives so as to make well-informed decisions in the areas of business, financial, operational, marketing, application of technology and many other activities.

As we move towards 2020, marketing in the digital space continues to gain prominence. New trends are entering the marketplace and if one does not embrace the changes and adopt new techniques, one may be eventually forced out of the competition. The need to become more visible and engage with more customers is key, as consumers demand a more integrated experience. The Digital Marketing of tomorrow Masterclass offers advancements in emerging technologies marketing techniques, methods and tools to allow for marketing best practices.

In the globalised business world, communicating effectively and confidently in English is expected of any professional from any industry. The essential skills for impactful communications is not purely for the sole objective of sending business messages across, but also to warm up the conversation through friendly small talk.

Well-written business correspondence is the hallmark of good communication. Written communication like letters, emails and others require a well-thought-out plan and appropriate word choice to accurately convey the message in the right tone.

In the digital world, the skills for producing professional-looking videos to be uploaded on popular social media platforms such as Facebook and YouTube is no longer a task to be outsourced. As messages and responses need to be delivered quickly and accurately, organizations are expected to have personnel with a basic understanding of digital video production.