Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact!
What you'll learn
By the end, you'll have all the strategies to brand your company in the digital age. The course will cover:
- Spark your audiences interest and hold their attention
- Get your audience to feel something for your brand through personality development
- Develop a brand voice that makes it easy to resonate through content and social media marketing
- Enhance your marketing efforts through effective storytelling adapted for modern platforms
- Position your brand effectively to stand out on its own
- Identify the common mistakes that nearly all failing start-up’s make and how to avoid them
- The foundations to building your Personal Brand
- Brand Personality Development
- Brand Voice
- Position Your Brand
- Common Mistakes As you can see, this course covers a lot of ground, and you should walk away with a professional-level understanding of how to brand a company and services in the modern world. You can apply this knowledge to grow your own business, or to boost your brand value with your employer or clients.
- Entrepreneurs building a brand for their business venture
- Business owners that want to improve their performance
- Business owners losing money on marketing campaigns
- Brand designers who want to improve their work by building brands with strategy
Welcome to the Corporate Branding Masterclass, a complete guide to growing your branding as a distinctive brand. In the world of business, having a strong brand is everything. Those who lack a powerful branding strategy are certainly going to struggle in their climb to success. Having a compelling brand can make the difference between success and failure in the business world. In this course you will learn how to develop a powerful brand strategy by blending your personality and values with the functionality of your products, becoming an authentic brand and company. Whether you lead a growing company or are just starting out, this course will walk you through all of the necessary steps for creating a powerful brand. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof. In addition, I’m going to reveal hidden elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. This course explores every step of the development process required to create the simplest and most immediately compelling brands.