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MASTERING THE SKILLS TRANSFORM BUSINESS INTO CONTENT DRIVEN APPROACH

CONTENTPRENEUR

LEARN FROM THE EXPERTS

WHY YOU SHOULD TAKE THIS COURSE

FOR COMPANY / SMALL MEDIUM ENTERPRISE

Boost Your SEO and Traffic

Anyone who’s serious about inbound marketing knows you can’t win at SEO without a killer content strategy. In fact, effective content creation is the foundation of organic search, and the best way to drive more website traffic. After you address technical SEO issues on your website, do you sit back and wait? Of course not. You continuously generate high-quality content that excites your audience. When you produce useful content that answers searchers questions, Google will reward you with better rankings in the search engine results pages (SERP).

Establish your brand Expertise, Authority and Trust

Essentially, E-A-T is one way Google tries to ensure that it returns accurate, truthful, useful information to searchers. Anyone can create a website and publish whatever they want on it. You don’t have to be a doctor to start a medical information website or have a finance degree to write about investing. Of course, in one sense this is a good thing. However, it also presents a problem for Google. People make important decisions based on what they learn from search results. So, Google aims to ensure that those decisions are based on the most trustworthy information possible.

Create Brand Awareness

Mazda is also a great example of how different types of content build brand awareness. Their Zoom-Zoom Magazine is one of the best examples of content marketing in the automobile industry. The magazine offers inside looks into the testing of Mazda vehicles, fun stories about how many states someone could drive through within 24 hours, and employee highlights. The magazine is all about celebrating the Mazda community, and they even get readers involved by asking them to share their Mazda experiences on social media using #ZoomZoomMazda.

Improve Your Conversion Rate

When a visitor lands on a piece of content on your site and finds it helpful, clever, touching, powerful, or entertaining, they become one more possible advocate for your brand. Those people who convert to brand advocates are transformative for your marketing ROI. Once you create a brand advocate, that person will follow you on social media and genuinely engage with your business. They’ll share your content with their friends (and possibly thousands of their online friends) and make recommendations. And they’ll lend their voices to amplify yours.

Increase Your Ranking amongst Competitors

Your content can give life to your brand, help consumers discover new products or solutions, create a story the customer wants to participate in, help your audience feel that they belong to a tribe, sell the product, answer questions, address concerns, build trust, share additional brand incentives and form the backbone of attention-grabbing, meaningful calls to action

Boost Lead Generation

Top-of-the-funnel content is perfectly suited to B2B lead generation because it captures customers early on and moves them down the sales funnel. In fact, relevant content is one of the most effective nurturing tools available for longer sales cycles. That’s because it keeps people engaged and moves them through the buyer’s journey.

I WANT TO BOOST MY SEO AND TRAFFIC

PRODUCTION BASED ONLINE LEARNING COURSES

The all-in-one creative and marketing course will bring you closer to leading marketers and brands than ever before from the comfort of your home.

Adobe Premiere Pro

68 Topics

Online Class

RM 6,000.00 Per Person

Laptop and Mobilephone

WHAT YOU WILL LEARN

8 modules — 96 topics — 4 weeks of studying. The course takes place on week days, with an online worldwide broadcast. All classes are held live with the opportunity to ask your questions. If you miss a lesson, you can view its recording in your personal account.

MODULES

Everyone loves a great story. People want to feel connected to a group, to belong. Stories give you a reason to communicate and relate; stories are stimulating and give you something to believe in; stories make you feel better, smarter, safer, or even loved. Business storytelling is similar. It’s about creating alignment between your business and your prospects and customers. But telling your brand’s story is more than what you write on your website, your blog, or even social media. It’s your value and your mission, and how you communicate that consistently to your audience – wherever they are. This lesson discusses why you need a story a business and what that looks like.

Building an effective social media strategy will expand all of your other inbound marketing efforts and build brand awareness, drive word of mouth, and attract buyers. In this lesson, you’ll learn how to pick the right social media platform to use for your inbound marketing efforts, how to set social media key performance indicators, or KPIs, how to structure your social media team, how to evaluate the right social media tools for your business, and how to set a social media budget and get executive support.

You will study how to make a good blog post, how to write a post by understanding your audience, create your blog domain, customize your blog’s theme, identify your first blog post, define your working title and write your intro. You will also learn how to organize your content in an outline. By end of the module you will write your blog post with Call To Action and perform proofread and edit it.

You will study on creating visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.

You’ll get an in-depth look at what it takes to become a professional Motion Designer. You will study on kinetic animation, 3D Space in AE, motion tracking, keying and masking. Then, you’ll check out the creation of an entire real-world project from start to finish; showing you the software, tools, and techniques that you’ll need to know to break into this industry.

You will study how to use your phone camera in full manual mode to gain more creative freedom. Next we’ll cover the essentials of visual storytelling with composition, motion and lighting. The concept of this course is to make you understand the same techniques that a professional filmmaker uses. This means, we’re focusing on bringing your skills to a next level!

You will study on edit text, animation, special effects and we will add music to our video. We will learn how to do colour correction, colour balancing and also how to create amazing video transitions within our movie. Technical ‘guru’ topics such as HD v 4K, frames per second, exporting work, fixing up bad audio, balancing and synching audio will all become manageable tasks for you. Best of all…we will show you amazing shortcuts and techniques to speed up your workflow.

You will study how to reach hundreds, thousands of People using Social Media Live Streaming & Live Videos. You will learn how to plan your live session to make sure is irresistible and encouraging your customers to take action. You will be reaching your target audience in all these powerful platforms, engaging with them, and creating a trustful relationship with those potential customers.

Expected Learning Outcome

LEARN FROM THE INDUSTRY EXPERTS

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