Be the Protégé of Industry Mentors
The popularity of social media platforms amongst consumers coupled with the convenience of online shopping has created a perfect ecosystem for businesses to thrive in the digital economy. Entrepreneurs as brand ambassadors, professionals as digital marketeers and individuals as influencers must master the art of content creation and capitalize on the science of social media platform algorithms to engage with customers.
Our short-term and high impact Social Commerce professional certificate program is designed to provide the fundamental knowledge for entrepreneurs, digital marketeers and influencers to drive sales and customer loyalty.
8 modules — 133 topics — 4 weeks of studying. The course takes place on week days, with an online worldwide broadcast. All classes are held live with the opportunity to ask your questions. If you miss a lesson, you can view its recording in your personal account.
In Business Study, you will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and We Chat. The class uses a structured framework for analyzing business models with numerous examples so that students can apply it to their own business or case study.
Quickly learn to locate a group of suppliers… tap on the pool to identify products to sell or niche markets to venture into.
Discover how to plan, design and implement your blueprint to launch your online store. Identify the key tasks that need to be completed when researching, launching, and growing a profitable e-commerce business.
Corporate branding is key as it this is how customers relate to a business and identifies with its offerings. It is not just the logo (the visual identity of a business) but also the values and imagery that is top of mind associated with the business. Ultimately it resonates a promise to customers.
Learn how to use digital technology to ensure news of your products reach your target market. Identify the processes involved in Digital Marketing … how to generate leads… drive website traffic as you build awareness of your brand.
In Content Creation, you will learn the tools of how to transform your ideas into producing content that resonates the message you wish to impart…. How to capture the attention of audiences.
Explore the use digital technology to ensure news of your products reach your target market. Develop skills to create, manage advertising campaigns in social media and grow your business. See how to use Google and Facebook Ads, Facebook’s online advertising platform to drive “best-fit” customers to your business when they use Google to search for products and services.
Learn how to create effective social media posts to help you build a social media presence. Analyse social media audiences and develop strategies that cater towards your target audience.
Know how to establish an on-going process to manage your content – set up content calendars; manage and moderate postings; increase post effectiveness.