Digital Marketing

Course Overview

As we move towards 2020, marketing in the digital space continues to gain prominence. New trends are entering the marketplace and if one does not embrace the changes and adopt new techniques, one may be eventually forced out of the competition. The need to become more visible and engage with more customers is key, as consumers demand a more integrated experience. The Digital Marketing of tomorrow Masterclass offers advancements in emerging technologies marketing techniques, methods and tools to allow for marketing best practices.

Trainees in this program will be exposed to numerous case studies apart from applying the techniques and tools to improve brand awareness and perception, generate sales and improve customer loyalty.




Beginner and/or Intermediate

Course Objectives

Upon completion of this course, trainees will be able to:

  • Develop a comprehensive understanding on the use of popular Digital Marketing Tools
  • Apply various techniques for Digital Advertising and Customer Engagement
  • Build Brand Awareness and Improve Customer Loyalty
  • Convert customer engagement into sales
  • Improve customer loyalty

Training Methodology

  • Interactive training
  • Cases and exercises
  • Role-play
  • Live feedback
  • Group discussion

Course Content

Day 1

Module 1: Search Engine Optimization (SEO)

  • Difference between Short Tail and Long Tail keyword
  • Broad Vs Exact Vs Phrase keyword selection
  • Keyword density and optimization

Module 2: Email Marketing

  • Email marketing campaign flow – email content and structure set up Autoresponder

Module 3: Pay Per Click (PPC)

  • Pay Per Click Ads vs SEO
  • Cost Per Click (CPC) vs Cost Per Impression (CPM)
  • Set up an ads campaign with targeting audience – Ads budget setting

Module 4: Video Marketing

  • Types of video for marketing video creation and Youtube Channel Video ranking in Youtube setting

Day 2

Module 5: Facebook Marketing

  • Fan Page vs Group
  • Sponsored Ads, Promoted Ads & PPC Ads
  • Effective engagement strategy
  • Build fans and convert into sales

Module 6: Instagram Marketing

  • Instagram for business set-up
  • Account growth and engagement
  • Generate high quality content
  • Building an audience

Module 7: Content Marketing

  • Common content marketing mistakes
  • Grow an audience and relationship building strategies
  • Create highly valuable content and quick ways to get more leads

Module 8: Outsourcing

  • Outsource platforms
  • Find a right merchant
  • How to check Review & Feedback